Home / How it works
How a send actually moves
One pipeline, five steps, every time.
This is the same sequence whether it's a single test send or a bulk batch across the full IP pool.
01
Configure the send
Pick the list, the offer, the sending window and the IP pool it should route through.
02
Preview & suppress
Recipients are checked against suppression before anything renders — no send touches an address it shouldn't.
03
Send a test
A test copy goes out first, across major inbox providers, so rendering and links are confirmed before scale.
04
Send at scale
The batch goes out across the rotating IP pool, paced to protect sender reputation on every IP in use.
05
Log the result
Delivery, opens, bounces and complaints are logged against the campaign and folded back into suppression.
Live during a send
What the console looks like mid-batch
A snapshot of the same panel your team watches while a campaign is going out.
CAMPAIGN_042 · Q3-OFFER-BATCH
Inbox placement0%
Promotions tab0%
Spam / bounced0%
Pool: IP-14 · IP-27 · IP-31Sent 842,110